About us

Gunther Geelen

Concept2all is UX (User Experience) & CRO (Conversion Rate Optimization) training and coaching company that was founded 12 years ago by Gunther Geelen, who brings more than 25 years of experience in the field of marketing, UX and business development to the table.

Since 2008 Concept2all has been helping SMEs and start-ups to improve the UX of their websites and apps. We help your company get more customers and keep them (happy) by providing you with UX & CRO advice (payable through the KMO Portefeuille), trainings and coaching. A well-thought-out User Experience Conversion Strategy will bring you more leads and sales and thus ensure a higher Return on Investment (ROI).

We have also an extensive network of partners to help your company find funding, developers, …

Why choose us

Experienced trainers

Our trainers are all experienced professionals, many of whom are recognized experts in their individual fields. Our trainers have a thorough knowledge of UX and CRO.


Our prices are tailored to the budget of SMEs. And for advice you can also receive financial support via the KMO Portefeuille.

Faster development

Our trainings and coaching will help you bring your UX Design Process to the next level which will result in less rework during the development phase.

Extensive network

Thanks to our extensive network of partners you can find the resources and funding you need to be successful.



Trainings given


Training courses




Satisfied customers

Our mission

Today, with the kind of exceptional technological advancements we are witnessing, it has become imperative for start-ups to offer their audience the best experience. So, making an outstanding first impression is an expectation that that you cannot afford to downplay. Irrespective of what product you are selling to your audience, you need to propose an effective way for them to connect with you.

We can provide the best experience to your audience, only then you will be able to achieve all your business objectives. The importance of UX training and coaching is critical for start-ups as the first impression can pave for the future. It helps you to win end-users confidence by providing them with exactly what they are looking for. Additionally, digital experience is at the core of every product and services today, therefore a good experience or the lack of it can make or break the business.

One of the reasons that UX designers can make for incredible professional coaches is that the UX design model and the coaching model are very similar. Therefore, we use the Grow model.

Our trainers & coaches

Our team of senior trainers and coaches.