Peter CoopmansSenior trainer
Areas of expertise:
- ✓ CRO
- ✓ UX research & design
- ✓ Persuasive design
- ✓ Postgraduate, Usability Design , KUL
Peter is an experienced UX expert and CRO consultant.
From his first steps into web design in 1999 onwards he had always a strong focus on Usability. And after he read all the Jacob Nielsen books – he followed a Usability Design postgraduate at the KUL. From 2008 onwards he became interested in conversion optimization and persuasive design and he read some more books by BJ Fogg and the Eisenberg brothers among others.
He has done UX and CRO projects for companies like: Toyota Motor Europe, Sony Europe, Colruyt, Bose Europe, Electrabel, European Railway Agency, Belgacom, Bridgestone, BMW Belgium, Telenet, Carrefour, Brussels Airlines, Base, Nestlé, Autogrill, Sara Lee, Robert Half International, KIA Motors Belgium, ING, KBC, BNP Paribas – Fortis, …
You don’t always need a new site to reach your business objectives.